Apple Inc. (NASDAQ:AAPL)’s chief executive officer Tim Cook had big shoes to fill when he took over for the late Steve Jobs back in 2012. It’s been two years since and Cook has learned a lot since. He recently had the opportunity to sit down with journalist Charlie Rose for an interview which PBS aired the first part on Friday night and will continue tonight. Here are the highlights of his interview and what he had to say.
A closer look at the interview with Tim Cook
There has been numerous rumors of an Apple television set but Tim Cook remains coy on such rumors. He did say there is a great interest in that area. He did elaborate the current way people watch TV remains stuck in the 1970s, elaborating that it almost feels rewinding the clock and entering a time capsule that takes you backwards. Does this mean we can expect something revolutionary from Apple in the near future?
Cook also talked about the company’s newest products the iPhone 6 and Apple Watch, the latter of which is considered the most personal product Apple has created in history. This device revitalizes the way people connect with one another. Tim Cook also believes the iPhone 6 is the most significant advance in iPhone history.
Tim Cook talks about Jobs’ legacy
Another key topic in the first part of the interview was the company’s legendary co-founder and former CEO Steve Jobs. He claims Apple has kept it the way it always was with Jobs’ office on the fourth floor and his name remains on the door. Perhaps the most important thing to know is that Jobs understood Cook was not a clone of himself but he still chose him to lead the company.
Last but certainly not least is the topic of competition. Tim Cook recognizes that it’s not Samsung Electronics Co. Ltd. (LON:BC94) (KRX:0059935) or even Amazon.com, Inc. (NASDAQ:AMZN) the company considers real competition. Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is the real competition thanks to the Android operating system designed to compete with Apple’s iOS.