Zynga Inc Witnessing Declining Short Interest

Zynga Inc Witnessing Declining Short Interest

Zynga Inc (NASDAQ:ZNGA) shares’ short interest dropped in the current month and as of June 13th the short interest totaled to 54,607,642 shares, a decline of 6.6% from the May 30th total of 58,465,116 shares. On the basis of the average daily trading volume, the days-to-cover ratio is currently 1.4 days and 7.8% of the shares of the stock are sold short.

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Real Money gambling reflects hope for Zynga

Analysts note that Zynga should focus on real money gambling to ramp up its revenues. Social game developer has been in red in the recent years, which is why the financial experts recommend the company to focus on real money gaming. Over the past six months, the stock has dropped more than 21%.

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The Farmville maker has shown considerable interest in the online money gambling by launching some new titles. The casino titles are gaining ground over the iPhone gambling in the recent years. Also, Zynga holds the UK license to offer real money gambling and at present Zynga Poker is the largest free to play online game in the world.

Last year, an application sent by the company to Nevada Control Board was withdrawn later by the company. In the UK, Facebook users have an option to play for money, but the market is comparatively limited. Zynga will be able to expand its customer base if it focuses more on real money gambling, which in turn would help the company to solidify its presence in the online gambling world.

Plans more booking from mobile platform

Zynga has seen increasing mobile platform users recently driven mainly by the casino franchisee. Monthly users for Zynga increased 10% for the first quarter of 2014 and daily audience increased approximately 7% over the fourth quarter of 2013. Zynga said that it is looking forward to garner 50% of the total bookings from Mobile.

Many analysts have given their verdict on the stock in recent months. Piper Jaffray analysts have slashed the price target from $5.00 to $4.50 in a research note to the investors on Thursday, May 22nd.  Benchmark CO. analysts increased the price target from $3.46 to $3.52 in a research note on Thursday, April 24th and assigned an Equal weight rating to the stock. Zynga has an average rating of Hold and a consensus price target of $4.53.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com
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  1. Well, RMG gaming for Zynga is and has long been such a huge no-brainer so obvious to so many people, they said they would before, took initial steps, people relied on that, then they dropped the ball, so what are we supposed to think by now? Maybe they just really want to run the company into the ground regardless of consequences? Does anyone even buy or believe the reasoning that was given when they first abandoned RMG for the US market to begin with? Did they even believe it? Maybe some over there simply were or are self-deluded about this?

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