BlackBerry Ltd Z3 Jakarta Sold Out On Its First Day

BlackBerry Ltd Z3 Jakarta Sold Out On Its First Day
jieyirain / Pixabay

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) seems to have had a good start in Indonesia, selling its Z3 model. On the official BlackBerry blog, Eric Lai claimed that the device was sold out in its first day in Jakarta. Any way you look at it, first day sales of Z3 were far better than those of other BlackBerry10 handsets. Furthermore, positive consumer feedback ensured that sales would continue throughout the weekend.

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“According to my Asian colleagues, first-day sales of the Z3 were several times stronger than for our other recent BlackBerry 10 handsets,” Lai wrote in the blog.

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Pricing strategy to help BlackBerry revive

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) CEO John Chen decided to launch the Z3 in Indonesia because the smartphone maker still holds a substantial following in the country. In 2011, BlackBerry enjoyed 43% share of smartphone market in Indonesia. However, sales were hammered by the low-priced Android phones, which dropped BB’s overall share to 14% by 2013. Chen is counting on Indonesia to revive BlackBerry’s sales.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has priced the Jakarta edition of its smartphone just under $200, a price point receiving much attention from users who were not interested in buying higher priced Z10, Q10 and Q5 devices.

“Priced affordably, the BlackBerry Z3, Jakarta Edition will extend the full capabilities of the BlackBerry 10 Operating System version 10.2.1 experience for a new generation of customers in Indonesia,” Chen said earlier. Analyst firm IDC said that BlackBerry’s usual focus on high-end devices has affected market share in Indonesia, which dropped to 36% in 2012 and even further to 14% in 2013.

Superior specs for lower price

Though BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Z3 is inexpensive, it still has impressive specifications like a five megapixel rear facing camera and 1.1 megapixel front camera, 8GB of storage, a MicroSD slot, 1080p HD video recording and a 549×960 pixel display. Z3 has a dual-core 1.2 GHz Qualcomm MSM8230 application processor and the 2,500 mAH will last for 15.5 hours on a single charge. BlackBerry Z3 has dimensions of 140mm by 72.8mm, with 9.26m thickness, which is similar to recently launched high-end Z30 all touch smartphone.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s Z3 Jakarta Edition has ‘Jakarta’ written on the back of the phones, which were custom-made for the Indonesian market. The Canadian firm will also launch the model in India in the coming months, where the company’s smartphone sales have slumped significantly.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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  1. Sam I did buy thousands of BB shares just prior to the BB10 launch then sold right after and made a profit because I tried to get in touch with BB to present a new device to them, they ignored my attempted without even a reply. This is the reason I sold my shares and never rebought whew that god I did that

  2. Seriously DEVVV…move on bro. Nobody likes to hear your constant slamming of BB. Simple economics bro, volume on low end (low margin) devices means you only make a profit if you can sell in volume. The big question is why launched in Indonesia? Could it be that that is a great place to test adoption of a low priced device? Could it be that the major demographic in N.America emerging that need smart phones are not credit accessible students or unsophisticated trendy adults who are either Android or iCrapple adopters? I suspect we have a MASIVE emerging market in N.America that are shopping for smart phones. Could this emerging smart phone hungry demographic be between 8-16 with limited access to credit or heavily subsidized 2 year mobile carrier subsidized phone contracts that Android and iCrapple have been exploiting for years now? Could this be the reason why iCrapple is reluctant but has plans to enter the low end market to cater to this emerging market? There is also that regulatory impact that forced carriers to reduce subsidized contracts from 3 to 2 years….this along was a key reason why we seen a shift from iCrapple to lower priced Android devices. This all aside, if you believe what you do…short the stock, otherwise move on and put your money where your mouth is…BB is a solid technology and they have a very promising future. I totally agree with Chen and believe BB will be profitable by 2015. Until then…I’m long on BB stock. Just purchased another 2000 shares at $7.30 ;)

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