BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has started its second Mobile Conference for Latin American media, on Monday, where the core subjects of discussion will be mobile security and how current and future security trends are impacting governments, enterprises and individuals around the globe.
Increased awareness on mobile security
Jorge Aguiar, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s Regional Director for Latin America, said that Blackberry is the gold standard in the field of secure mobile communications. Aguiar added that mobile security is emerging as an important global concern, which has triggered greater importance for the mobile enterprise solutions offered by Blackberry. In its ongoing Be Mobile Conference, the Canadian smartphone maker will offer insight into mobile security trends, which will be vital to a large base of enterprises and over 500 government customers across Latin America.
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The Be Mobile Conference 2014 will continue for two days, and will include lectures from security experts, interactive presentations and live demonstrations of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) advanced enterprise mobility solutions, panel discussions and debates on mobile security trends.
BlackBerry launches low-budget smartphone
In separate news, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) launched low-budget touchscreen smartphone Z3 in Jakarta to revamp its sales in emerging markets such as Indonesia, where its popularity has been slipping for quite some time. The device is made in collaboration with FIH Mobile Ltd, a unit of the giant Taiwanese Foxconn Technology Group.
The price of Z3 is kept modest at $200, and its performance will guide the relationship of BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) and Foxconn in the future smartphone market. The Z3 Jakarta edition will be available for sale on May 15.
Ryan Lai, market analyst at consultancy IDC told Reuters, “If this device allows them [BlackBerry] to grow again, even if it’s just small, steady growth, that’s a success in itself.”
Z3 is the first smartphone after John Chen moved into the position of CEO in BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) last year. The launch in Indonesia will be followed by other geographies. IDC reported that market share of the company has dropped 4% with shipments of around 100,000 devices per quarter. Indonesia was the hottest market for BlackBerry two years ago, but frequent launch of expensive mobile devices paved the way for company’s exit from the country, which was once known as “BlackBerry Nation” and where 40% of the population lives on about $2 per day.