Twitter Inc Could Overtake Pandora Media Inc [REPORT]

Twitter Inc Could Overtake Pandora Media Inc [REPORT]
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Twitter Inc (NYSE:TWTR) may soon beat Pandora Media Inc (NYSE:P) at what was thought to be Pandora’s field of dominance. A recent article from Mike Isaac, where he supported Twitter’s acquisition of Gnip, has been used by Rocco Pendola of TheStreet to prove how Twitter is better than Pandora in fields where the latter could have performed well.

Similar competence, different presence

According to Isaac, Gnip has access to the information all the way back to when Twitter Inc (NYSE:TWTR) began the hosting of Tweets on the web. Gnip has a large and varied customer base and provides them with the information that is useful to them in various ways and for various purposes. For example: It provides day trading firms with financial Insights, marketers and other agencies with customers’ views, opinions, social details and sentiments about their products, services and brands on the web.

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Pandora Media Inc (NYSE:P) too has a firehose that has music related data and is as good and useful as Twitter’s firehose. Even then Twitter has been successful at beating Pandora at what Pandora could have been best at. Pandora has music related data that is useful for music lovers, the music industry, major or indie bands and the mega brands. However, management is not able to exploit this opportunity to its favor.