Starbucks Corporation (NASDAQ:SBUX) has decided to bring back some of its breakfast offerings—the old time favorites, particularly its cake slices in banana, iced lemon, and pumpkin flavors after receiving complaints from customers.
In an interview with Bloomberg, Troy Alstead, chief operating officer at Starbucks Corporation (NASDAQ:SBUX) acknowledged that its customers missed their favorite breakfast sliced cakes. He said, “We’ve got a few products that we are going to bring back from the old menu. Some customers missed a few things.”
Starbucks Corporation (NASDAQ:SBUX) has been adding to its breakfast menu with delicious, healthy breakfast sandwiches crafted with premium ingredients since it acquired La Boulange, a gourmet baking company in 2012.
Some of the customers such as Jeff Pavia posted their grievances regarding the new breakfast offerings of Starbucks Corporation (NASDAQ:SBUX) on Yelp Inc (NYSE:YELP). The 53-year old resident from Chicago said he was reconsidering his loyalty to the coffee company after it stopped offering the coffee cake and morning buns, which are favorites of his 82-year-old mother.
He told Bloomberg that his mother “prefers the older recipes” and he also noted that the new breakfast serving are smaller and pricier.
Pavia added, “For Starbucks regulars, the menu changes take a psychological toll, whether or not they’re an improvement.You get kind of used to stuff. We’re all creatures of habit to some degree.”
Chris Lovett, another customer from Pittsburg tweeted, “Feels too fancy. I just want a donut now and then.” On the Other hand, Leslie Fireman from Geneva, Illinois said she reduced her visits to the coffee shop of Starbucks Corporation (NASDAQ:SBUX) to once a week since switching its breakfast menu to La Boulange. Before, she goes to Starbucks four of five times a week because she loves the double-chocolate brownie. “I’m not a fan of the new line. Their product has lost some of that freshness and flavor that it used to have,” said Leslie
In 2012, Starbucks Corporation (NASDAQ:SBUX) acquired Bay Bread LLC, the owner of La Boulange for $100 million as part of its initiative to improve its food offerings. Since the acquisition, the company introduced French-themed breakfast menu including almond croissants, spinach pastries, and flourless chocolate cookies.
Last March, Alstead stated that the introduction of La Boulange was “enormously complex.” The food needs to be warmed before serving to customers, and there is a tendency for some impatient customers to turn away during rush hours.