Mercedes Partners Tesla Motors Inc For New $41,450 Electric Car

Tesla stockBlomst / Pixabay

While Tesla Motors Inc (NASDAQ:TSLA) is the headline grabber in Silicon Valley when it comes to all-electric car design, they are not alone. Ford Motor Company (NYSE:F), Volkswagen AG (ADR) (OTCMKTS:VLKAY) (ETR:VOW), and Nissan Motor Co., Ltd. (ADR) (OTCMKTS:NSANY) (TYO:7201), all have physical R&D facilities in the region along with Mercedes who moved in over 20 years ago.

Many forget that Mercedes’ parent company Daimler AG (OTCMKTS:DDAIF) (ETR:DAI) still has a small ownership stake in Tesla Motors Inc (NASDAQ:TSLA). Tesla, for its part, knows that it needs to produce batteries for other manufacturers in order to enjoy long-term success. It’s for this reason that it intends to build a $5 billion “Gigafactory” that can produce as many as 500,000 battery packs per year once it is opened. The Gigafactory once operational would double the world’s output of batteries for electric automobiles.

Mercedes chief questions Tesla

It’s presumably for this reason that Mercedes-Benz USA chief Steve Cannon recently questioned Tesla Motors Inc (NASDAQ:TSLA)’s future.

“Good job, Tesla,” Forbes quoted Cannon saying, “but will they be able to maintain that with the others of us out in the market? That remains to be seen.” Arrogance aside, Mr. Cannon makes a prescient point.

Johann Jungwirth, the Silicon Valley-based president and CEO of Mercedes-Benz Research & Development North America, recently told Lauren Hepler of Silicon Valley Business Journal that Silicon Valley remains important for Mercedes as it continues to cement agreements with tech providers like Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL), Tesla Motors Inc (NASDAQ:TSLA), and Apple Inc (NASDAQ:AAPL).

Predictive analytics for the car

There are roughly 160 Mercedes employees working in Silicon Valley on a wide array of projects including in-car entertainment, and data analytics. He sees more and more integration of the car and the Internet where smart watches keep an eye on your car, and your car can control your home thermostat.

“It needs to be beautiful. It needs to be useful. It needs to be useable,” Jungwirth said. “That’s our job here in Silicon Valley.”

Predictive analytics would allow cars to learn driver’s habits through a series of in-car sensors that could determine who is in the car with the driver and where they might wish to go. This could ultimately lead to Mercedes drivers to build a data profile that could then be transferred to another Mercedes.

“If you change (car) brands, you start from scratch,” Jungwirth said, underscoring the business implications of personalized tech tools. “We are very committed to bringing this to market.” The tech tools were recently demoed to a number of industry experts.

“The biggest challenge is data privacy,” he said. “We envision this as an opt-in model.”

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at

4 Comments on "Mercedes Partners Tesla Motors Inc For New $41,450 Electric Car"

  1. $42000 is a good price point. Better picture or pictures would have helped.
    That’s providing the car is built!

  2. I think tesla should buy Zero Motorcycles located in Santa Cruz right down the road from their Palo Alto office and give it a few upgrades including compatibility with the Tesla supercharger network.

  3. Paul in Orlando | May 1, 2014, 9:04 am at 9:04 am |

    Absolutely… CEO Musk knows that any excess battery supply can be absorbed by his other company, SolarCity. As Musk has said in interviews many times, Tesla’s mission isn’t to build electric cars: it’s to be a catalyst for EV vehicles generally – those made by Tesla as well as those made by competitors. Yes, the batteries can be used in homes, and I’d also watch for EV trucks, boats, motorcycles and jetski’s coming out of Tesla eventually.

  4. Intel has sold its ‘rejects’ to markets with less stringent performance requirements. Look for Tesla Motor’s rejects to power homes with solar cells on the roof.

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