Consumer interest in the upcoming iPhone 6 from Apple Inc. (NASDAQ:AAPL) is at record levels. According to a recent survey from 451 Research, rumors of an iPhone with a larger screen is the feature consumers are most interested in.
Survey reveals specific consumer interest in Apple’s iPhone 6
The survey results asked consumers how interested they would be in an Apple Inc. (NASDAQ:AAPL) smartphone with larger display, faster processor, gesture control, and updated iOS mobile operating system. Although the iPhone 6 has yet to be confirmed, the gadget is likely to start at $199 for 16 gigabytes.
14% of those polled said they were very likely to purchase the device and 26% say they are somewhat likely to purchase it. Similar surveys for the iPhone 5S and iPhone 5 prior to official unveilings showed less interest. In March of 2013, consumer interest in the iPhone 5S was at 26% total and in March of 2012, interest in the iPhone 5 was at 33% total.
The survey is based on speculation about what the iPhone 6 will likely feature, and of course is not a confirmation of the iPhone 6.
KGI Securities analyst Ming-Chi Kuo provided a note this week explaining why he expects Apple Inc. (NASDAQ:AAPL) to launch two large iPhones later this year. He sees a larger model with 5.5-inch display and higher resolution as well a model with a 4.7-inch display. Currently the iPhone 5S and iPhone 5C feature 4-inch displays, which are the smallest phones in the market. Many of Apple’s biggest rivals from Android including Samsung sport larger displays.
Apple Insider added, “Aside from obvious size differences, the top-of-the-line 5.5-inch model will sport a higher-resolution screen at 1,920-by-1,080 pixels, which translates to 401 pixels per inch. The 4.7-inch iteration will use an oddly-spec’d 1,334-by-750 pixel display to maintain scalability with existing apps. That screen is good for a pixel density of 326 ppi.”
Apple Inc. (NASDAQ:AAPL) has seemed reluctant on creating larger phones, but that may change soon enough if the Cupertino-based tech giant wants to remain relevant in the market.
