For the past few years, tech giant BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has been struggling to remain relevant in a market dominated by the likes of Apple and Samsung.
BB CEO takes company privacy seriously
The tech giant’s chief executive officer John Chen recently vowed to take action against those who leak BlackBerry products. Although Chen acknowledges fans havea sincere interest in learning about BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) products before the products are unveiled, the leaks may do more harm than good.
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Chen explained in a blog post: “I recognize that, in some cases, the leaks reflect people’s genuine interest in BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB). There are a lot of people whose enthusiasm for our company and our products makes them want to know what we will do next — and that can be a tremendous asset for us as a brand. But, when curiosity turns to criminality, we must take strong action. We will always take appropriate actions to prevent leaks from happening and in some cases this means prosecuting individuals — internally or externally — who leak confidential information.”
Chen added BlackBerry users should see a significantly lower number of leaks pop up in the blogs they read. This could disappoint bloggers who enjoy reporting device leaks, but he reminds everyone to remain patient as BlackBerry will disclose details on products when needed.
BlackBerry takes legal action
In his blog post, BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s CEO added that the company is currently taking legal action against the party that stole confidential information about upcoming BlackBerry product then made it public.
BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) still has a long away to go in terms of getting back on track. Since the company formerly known as Research In Motion (RIM) lost consumer interest by failing to keep up with changes in technology, it has fallen on hard times. With stiff competition from Apple’s iOS and Google’s Android, it is evident BlackBerry must protect itself if the company wants to stay in the market.