Twitter Inc (TWTR) To Copy Facebook Inc (FB) Design

Twitter Inc (TWTR) To Copy Facebook Inc (FB) Design
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Twitter Inc (NYSE:TWTR) is apparently considering a redesign to its site similar to that of Facebook’s. According to Mashable, one of its editors saw the brand new design for the Twitter home page and it is apparently very similar to Facebook Inc (NASDAQ:FB)’s home page.

New changes from Twitter not available to masses

The report said that Twitter’s profile page has an avatar photo and biography towards the left side of the page, and there is a lot of space to the header photo. To date, Twitter Inc (NYSE:TWTR) has only made its redesigned look available for desktop users. Overall, the look of the website has been modified to make it simpler for users to tweet, and to have more a Facebook-like experience.

Although Twitter Inc (NYSE:TWTR) has not made the new design available to masses as of yet, it will be rolling it out over the next few months to try and attract more users. Other news sites like The Wire and Business Insider have also reported on Twitter’s new look.

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In its initial earnings report as a public company, Twitter Inc (NYSE:TWTR) posted its first ever quarterly profit, excluding hundreds of millions of dollars it paid out in stock-based compensation, but also reported slowing user growth. The declining trend in user subscription base caused the stock to tumble after the earnings report.

New features aimed at improving user growth

Twitter Inc (NYSE:TWTR) senior management, speaking in a conference call with analysts, admitted that the newest group of users find it difficult to operate their Twitter account,  which is why they are launching new features over the next year to enhance the user experience.

In a blog post last month, Twitter Inc (NYSE:TWTR) made it clear that it would continue to experiment with new features from time to time, and the current redesign is clearly a part of these efforts.

Twitter’s VP for engineering said that the company is constantly evolving its product, where some changes can be seen, “they may help you protect your Twitter account or make it easier to share photos; others are under-the-hood changes that help us suggest relevant content in real time and make Twitter more engaging.”

Users were not as positive about the redesign of the Twitter. Mashable reported a tweet from @handeebks that read, “DEAR TWITTER: I love you bc you AREN’T like Facebook. Don’t f**k that up. Love, Me.”

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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