Groupon Inc (GRPN) Rolls Out Deal Builder Platform For Merchants


Groupon Inc (NASDAQ:GRPN), an e-commerce company offering daily deals to consumers, launched a new deal builder platform that would allow local businesses to build their own promotions.

Merchants can create their own groupon deals

According to the daily deals company, the new deal builder platform is available on Merchants will be able to easily create their own Groupon Inc (NASDAQ:GRPN) deals that fit their needs because the platform offers a step-by-step guide, and they can chose from a series of popular templates to design promotions for their businesses.

Dan Roarty, vice president of product development at Groupon Inc (NASDAQ:GRPN) said, “With the launch of Deal Builder, we now have a customizable solution for the thousands of merchants that contact us directly every month wanting to run a deal. By expanding the number of ways that merchants can work with Groupon, we’re providing our customers with even more great local business options when they want to do or buy just about anything, anywhere, anytime.”

Daily builder offers step-by-step process

According to Groupon Inc (NASDAQ:GRPN), 10,000 merchants initially used the daily builder platform, and it is currently available to every local business across the United States. The daily deals company said that merchants are required to fill out basic information to be able to start using the platform, then choose the right deal structure, and discount for their business. After creating their own Groupon deals, merchants will have the option to review their final promotion, e-sign the contract, and the deal automatically goes live after completing the review process.

Groupon Inc (NASDAQ:GRPN) has sales representatives ready to speak to merchants anytime during the process though the live chat button on its website. Roarty emphasized, “Merchants can tell us how many customers they need and what type of discount they want to offer and we’ll use our expertise from working with more than 500,000 businesses worldwide to help guide them to create an effective Groupon promotion for their business.”

The deal builder is now available for all merchants in the health and beauty, service, and activities-based businesses. Groupon Inc (NASDAQ:GRPN) said it will expand the platform for merchants in the food and beverage space later this year.

About the Author

Marie Cabural
Marie received her Bachelors Degree in Mass Communication from New Era University. She is a former news writer and program producer for Nation Broadcasting Corporation (NBC-DZAR 1026), a nationwide AM radio station. She was also involved in events management. Marie was also a former Young Ambassador of Goodwill during the 26th Ship for Southeast Asian Youth Program (SSEAYP). She loves to read, travel and take photographs. She considers gardening a therapy.