Home Technology Should Priceline.com Inc (PCLN) Split Its Shares?

Should Priceline.com Inc (PCLN) Split Its Shares?

Advertisement Disclosure: When you purchase through our sponsored links, we may earn a commission from our partners. By using this website you agree to our T&Cs.

On Dec 10, Mastercard announced it would split its $763 a share stock 10-for-1. It also announced it would increase its dividend 83% and would initiate a $3.5 billion share repurchase program.

Investors cheered the announcement, pushing the shares up 4.2% the next trading day.

But the move will take Mastercard out of the race to be in the exclusive $1000-a-share club which is currently occupied by heavyweights Google and Priceline.

Some investors argue that a high priced stock doesn’t perform as well as one under $100 because fewer investors have the firepower to buy it.

But that wasn’t the case with Mastercard. Before the split was announced, Mastercard shares were up 48.7% on the year.

That also doesn’t appear to be a problem for Priceline. Its shares are up 92.2% on the year. It also continued to rise well after it passed the golden $1000 level on Sep 18.

Are you a fan of stock splits?

Should Priceline be next to split its shares?
MASTERCARD INC (MA): Free Stock Analysis Report

PRICELINE.COM (PCLN): Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research

Our Editorial Standards

At ValueWalk, we’re committed to providing accurate, research-backed information. Our editors go above and beyond to ensure our content is trustworthy and transparent.

Editor
Investing

Which Stocks Should You Buy, and Sell, in 2026?

Dave Kovaleski6 months

Also, the 3 sectors that Wall Street analysts are most bullish about. The usual suspects dominated in 2025 as both the Communication Services and Information Technology sectors helped boost the...