Now, in addition to the obnoxious wearing of orange, tulips, bicycles, wooden shoes, windmills and Protestantism, Holland will soon be able to boast that they have Netflix, Inc. (NASDAQ:NFLX). Perhaps not a great point of boasting, but I would expect to see Netflix’s original series Orange is the New Black to at least enjoy some success.
Netflix, Inc. (NASDAQ:NFLX) announced today that the Netherlands will now become the 41st country that its streaming service would reach, making good on a promise it made earlier in the year.
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Netflix has introduced services in more than 40 countries
The international market has become a increasingly important for Netflix, Inc. (NASDAQ:NFLX), which has introduced services in more than 40 countries, including Brazil, Denmark, Sweden, the United Kingdom, Mexico, and Canada. During the company’s second quarter earnings call, Netflix, Inc. (NASDAQ:NFLX) CEO Reed Hastings pointed out that the Netherlands is about half the size of Canada, and represents “a good opportunity for us as we prepare for entry into more markets.”
One can only assume that he meant by population, given our northern neighbors vast land mass.
“We’re proud to bring the future of television to the Netherlands,” Netflix, Inc. (NASDAQ:NFLX) CEO Reed Hastings said in a statement. “The Dutch have incredible broadband, but until today have not been able to take full advantage of their fast connections.”
Dutch customers will pay €7.99 per month (US$10.59) for access to Netflix’s growing library of streaming content.
Netflix’s Dutch-focused service has already been integrated to run on a broad range of connected devices, including TVs from LG Electronics, Panasonic, Philips, Samsung, Sharp, Sony, Toshiba, as well as the Wii, Wii U, Playstation 3, Xbox 360 consoles, the Apple TV box, and, of course, on iOS and Android-powered tablets and smartphones.
In addition to Netflix’s original content, Dutch users will also gain access to their silly-language based programming with the shows Alles is Liefde, All Stars 2: Old Stars, De Heineken Ontvoering, Gooische Vrouwen and Sonny Boy all be offered in the Netherlands.
While Holland isn’t struggling as much as many of its European neighbors, its economy has failed to grow at the rates it has in the last thirty years during the slowdown in Europe. That conceivably means that more Dutch people are staying in and spending less making Netflix, Inc. (NASDAQ:NFLX) an attractive means of entertainment for those living on their canal boats.