For those people who make their livings writing about the iPhone, or for weeks of the year writing about iPhone rumors, the latest release and rumors preceding it had little to write about outside of a new “champagne” gold hue when Apple Inc. (NASDAQ:AAPL) announced that it would add “gold” to its color choices for the iPhone 5S. The upgrade is nearly barren of new features, though the phone does possess a considerably faster processor. And, well, it comes in champagne gold.
Gold HTC One
Apple Inc. (NASDAQ:AAPL) is apparently not the only one to embrace gold as leaked photos from a China-based Sina Weibo user today show a new HTC One featuring a gold finish. There is little question that the reason Apple Inc. (NASDAQ:AAPL) chose to add a gold color is due to the fact that the Chinese view gold as a symbol of prosperity. While millions may be worried about their luck today, Friday the 13th, the Chinese are superstitious every day of the year. Apple Inc. (NASDAQ:AAPL) will release the gold iPhone 5S on the second and third largest carriers in the Middle Kingdom this month. China Mobile, the world’s largest wireless carrier, will beginning offering a gold phone sometime in November. HTC Corp (TPE:2498), already big in China, seems to want to make sure that Apple Inc. (NASDAQ:AAPL) doesn’t steal any of their thunder by being the only purveyor of a late model phone sold in gold.
Whether or not the leaked photos will end up accurately foreshadowing a gold HTC One will take some time to discern, however, the same user recently leaked photos of the One in an electric blue that was confirmed by HTC Corp (TPE:2498) days after the leak.
The leaked photos show an outer shell of a One, the body and it’s exterior casing, without electronic components. While there is certainly no need for more to start a rumor, this one looks to be a real possibility, whether or not is brings you luck and prosperity outside of Chinese superstition is a whole other animal. By the looks of the color, if superstition holds any weight the phone should at least bring you a nice bottle of champagne, if your partner has a black HTC One perhaps it will even come with caviar.