Google Inc (NASDAQ:GOOG) may be working with NFL in hopes of bringing football games to YouTube. As All Things D reported, Larry Page (chief executive officer for Google) is currently in talks about buying rights for NFL’s Sunday Ticket package, which is currently owned by DIRECTV (NASDAQ:DTV). The satellite service’s current deal is set to expire by the end of 2014 NFL season, and now is the time to make bids.

Google In Talks With NFL For A Deal [REPORT]

Google representative declined to make a comment

As expected, Google Inc (NASDAQ:GOOG)’s representative declined to make a comment. A representative for NFL told Mashable that they often meet with Silicon Valley companies. They also mentioned, “Members of our office meet often with innovative leaders in Silicon Valley and around the world. We are constantly looking for ways to make our game better on the field, in the stadium, and for fans. We are not commenting on any specifics of the meetings.”

Google to expand YouTube

It’s no secret that people’s television habits are changing as they watch more television and movies on the internet. Google Inc (NASDAQ:GOOG) wants to take this opportunity to expand YouTube. This could possibly change everything if planned right. Business Insider reported, “The current package costs DIRECTV (NASDAQ:DTV) $1 billion a year. Ben Schacter at Macquarie says the next deal will cost much more. He notes that recent deals from CBS, FOX, and NBC were up 50-60%, and the NFL negotiated a new deal for players that suggests revenue has to rise 30%.”

Even though more people are watching internet over television, many more are still reluctant to cut the cable cord, especially with cable packages catering to sports fans. If Google Inc (NASDAQ:GOOG) was to offer something similar on YouTube, it could further change the landscape. This could appeal to sports fans who are willing to pay a small premium fee to access sports rather than paying over $100 a month for a full package of channels, most of which they don’t watch.