Facebook Inc (FB) Stock Couldn’t Reclaim Its Opening Day Price


Facebook Inc (NASDAQ:FB)’s stock recently reclaimed its $38 IPO price for the first time in 14 months, though it couldn’t scale $45 posted on its opening day.

Facebook Inc (FB) Stock Couldn’t Reclaim Its Opening Day Price

As noted earlier, most buy orders of the social-networking giant on May 18, 2012 went in at $45 a share.

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Hence, despite the recent upswing in Facebook Inc (NASDAQ:FB)’s price to $38, a few are still holding on to about 7 percent loss from their opening trading day.

Facebook’s mobile push

Facebook stock climbed over 40 percent in the past week after the social-networking major reported blowout quarterly results highlighting the company’s progress building a mobile advertising business.

Last week, Facebook Inc (NASDAQ:FB) indicated its mobile advertising revenue grew 75 percent in a span of three months, trouncing analyst targets. Facebook’s mobile initiative helped the company deliver the strongest revenue growth since the third quarter of 2011.

Facebook beat Google Maps

Earlier this year, Facebook Inc (NASDAQ:FB) executives started referring the social networking giant as a mobile company, to reinforce their thrust on their mobile initiatives. This is considered a major step as Facebook’s mobile ad revenue was zero about a year earlier.

Its mobile push has become highly popular making Facebook beat Google Maps as the most popular app in the U.S.

Facebook’s rollercoaster ride

The social-networking giant’s stock presents a picture of rollercoaster drive. This is evident from the following graph:


After IPO in May 2012, Facebook Inc (NASDAQ:FB) shares failed to stay over $38 float price. Following the sinking share price, its Underwriters were insisted to buy the shares to curb the fall. Towards the end of that month, stock dropped more than $10, reducing the value of Zuckerberg’s wealth by around $4 billion in less than two weeks. Shares came down another $10 by the end of August, slashing $50 billion from the market value.

Facebook Inc (NASDAQ:FB)’s stock price saw a low last September when it was traded at $17.55 per share, sending shock waves to pre-IPO analysts who predicted post-IPO surge in its stock price to $50- $75 level.

Interestingly, the rollercoaster ride of Facebook Inc (NASDAQ:FB) comes amidst the broader market posting 25 percent increase in prices. This points to the pertinent question whether it is worthwhile for Facebook investors to have taken such a costly ride.

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