Samsung Galaxy smartphone users will soon be able to download and use BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) Messenger on their phones. BlackBerry fans reported seeing television advertisements in South African countries during Monday’s Man UTD vs. Chelsea match. The ads were also featured on YouTube (Samsung’s official page in Ghana) right before it was taken down. Their Facebook page also shared the following status with fans, “Another messenger is coming on Samsung phones sooner than you think… what is it?”
BlackBerry Messenger is the one product that the Canadian tech giant has going for them. Even with the majority of tech users ditching BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) smartphones and tablets, the messenger is the one thing they miss most about the whole BB experience. Now that they are expanding their messenger, users on other platforms will be able to enjoy.
What BlackBerry needs to do before they unveil the messenger
Last week, Chris Welch for The Verge explained what BlackBerry needs to do before they unveil the messenger for Android and iOS in the near future. He explained that the messenger maker first needs to introduce their product to new users before they can successfully market it. He further explained, “Newly uncovered user manuals for both platforms suggest that BlackBerry is already trialling Messenger with a group of beta testers. The how-to guides may seem stale and obvious to people who’ve been carrying around BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) devices for years, but that’s not who they’re aimed at. Instead, they seek to explain key features of the app to an audience that isn’t familiar with BlackBerry IDs or BBM PINs. And they’re nothing if not thorough, providing step-by-step tutorials on message composition, photo sharing, setting up group chats, and other aspects of the Messenger service.”
BlackBerry Messenger coming to Android and Apple’s iOS is exciting news
BlackBerry Messenger coming to Android and Apple Inc. (NASDAQ:AAPL)’s iOS is exciting news. It could also signal that the company is ready to shift their focus on something that is currently successful.