Starbucks Corporation (NASDAQ:SBUX) in partnership with Duracell Powermat, a joint venture between The Procter & Gamble Company (NYSE:PG)’s duracell brand and Powermat Technologies, announced the availability of wireless charging in select stores of the coffee chain in the Silicon Valley area today.
Starbucks to add wireless charging stations in select stores
Starbucks Corporation (NASDAQ:SBUX) and Duracell Powermat decided to expand the wireless charging stations after a successful test of the technology in select Starbucks coffee shops in Boston. Consumers who frequently go to Starbucks to accomplish their work while sipping their favorite coffee will benefit from the wireless charging stations.
In a statement, Adam Brotman, chief digital officer at Starbucks Corporation (NASDAQ:SBUX) acknowledge the fact that many of its customers are not only buying and enjoying its coffee, but they also use the café as their home office while others use Starbucks as a place to get away and spend some personal time.
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Positive response to wireless charging from customers
Brotman added, “More and more customers are using Starbucks as their home base and they are looking to recharge in a number of ways. We have seen positive customer response to wireless charging through our tests in Boston, and are pleased to now extend this experience for our customers in the Silicon Valley area.”
The tables of Starbucks Corporation (NASDAQ:SBUX) equipped with the wireless charging technology will allow consumers to charge their smartphones and tablets by just placing their mobile devices on top of it.
According to Stassi Anastassov, president of Duracell at The Procter & Gamble Company (NYSE:PG) said “Duracell Powermat offers the cure for dead battery anxiety. Look around any Starbucks and you will see smartphones being placed on tables. Today these phones are losing power as they sit there — but once a table is equipped with Powermat technology, simply placing a phone on the table will recharge it.”
The wireless charging technology at Starbucks Corporation (NASDAQ:SBUX) complies with the standard of the Power Matters Alliance (PMA). Duracell Powrmat offers PMA-certified smartphone cased and portable batteries.
AT&T Inc. (NYSE:T) recently announced that majority of its smartphones will be equipped with PMA wireless charging technology next year. Smartphone manufacturers including BlackBerry Ltd (NASDAQ:BBRY), Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), HTC Corp (TPE:2498) and LG Electronics Inc. (KRX:066570) (KRX:066575) signed on to the PMA.
Meanwhile, last week, Starbucks Corporation (NASDAQ:SBUX) entered the Greek yogurt market. The coffee chain partnered with Danone Foods SA to start selling yogurt in its cafe’s next year.