CNBC continues to lose ratings. The latest Nielsen Media Research statistics show that the business network’s total number of quarterly viewers fell to their lowest level since the second quarter of 2005. In the all-important age group of 25-54, CNBC witnessed its lowest level quarter since 1994. That’s not an impressive track record for a network that’s “First in Business Worldwide.”
CNBC’s Leading Programs Lose Ratings
Many of CNBC’s leading programs have seen a downward spiral in terms of ratings. The quarterly data shows that Mad Money, Squawk on the Street and the Kudlow Report have posted their worst rated quarter ever in the demo as well as total viewers. One of the main reasons is the consistent increase in the popularity of the Fox Business Network programs.
It's no secret that this year has been a volatile one for the markets. The S&P 500 is down 18% year to date, while the Nasdaq Composite is off by 27% year to date. Meanwhile, the VIX, a key measure of volatility, is up 49% year to date at 24.72. However, it has spiked as Read More