Microsoft Corporation (NASDAQ:MSFT), despite the rumors, confirmed that it is not closing its anti Google Scroogle campaign. The company was so encouraged with the overwhelming response it got on its previous two chapters that it is planning to launch the third chapter.
This is what Microsoft has to say “Scroogled will go on as long as Google Inc (NASDAQ:GOOG) keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”
The base theme of the Scroogled.com is the adverse advertising of the Google Inc (NASDAQ:GOOG), which the Microsoft alleges lacks privacy concerns. Microsoft started the second phase of the campaign in late November last year when it launched Scroogled.com and targeted Google’s shopping search results, which are paid by the companies.
Electron Capital Partners' flagship Electron Global Fund returned 5.1% in the first quarter of 2021, outperforming its benchmark, the MSCI World Utilities Index by 5.2%. Q1 2021 hedge fund letters, conferences and more According to a copy of the fund's first-quarter letter to investors, the average net exposure during the quarter was 43.0%. At the Read More
There was news earlier that Microsoft Corporation (NASDAQ:MSFT) is seeking to end its TV advertising campaign, and it was confirmed by a Microsoft spokesperson to CNET. The company, however, said that the other aspects of Scroogled Web site and an online petition of the campaign will not be stopped. There is no confirmation regarding the form of the next phase of the campaign but the chapter will be there for sure.
“We know Google doesn’t like it when the facts come out,” the Microsoft spokesperson told CNET. “Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited Scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”
The campaign is one of the most powerful attempts by Microsoft Corporation (NASDAQ:MSFT) to adversely impact Google Inc (NASDAQ:GOOG). Through its Outlook service, Microsoft also shows ads, but it automatically scans the content of users’ email to prevent spam, malware, and other discarded activity. However, contrary to the allegations made by Microsoft, Google said that its automated scanning technology in no way interferes with the user’s privacy.
“Advertising keeps Google Inc (NASDAQ:GOOG) and many of the websites and services Google offers free of charge,” Google said in a statement last month. “We work hard to make sure that ads are safe, unobtrusive and relevant. No humans read your email or Google account information in order to show you advertisements or related information.”
Google Inc (NASDAQ:GOOG) has not yet commented on the Scroogled issue.