Nokia Corporation (ADR) (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) has launched two new Windows 8 Lumia phones, the Lumia 720 and Lumia 520. The launch was done at the ongoing Mobile World Congress in Barcelona, Spain.
Nokia Lumia is fitted with specifications like a high end snapper experience and the latest music navigation experience of Nokia. “The Nokia Lumia 720 clearly demonstrates our portfolio strategy”, said Jo Harlow, Nokia’s executive vice president for Smart Devices. “By taking select innovations from our high end products and matching them to the priorities of a given audience, we’re driving these advanced technologies to new price points for an incredible midrange smartphone experience.”
Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V), with its Lumia 720, hopes to step into the market of China and India; the phone will be available in Indian outlets by the second Quarter of 2013, in China, China Mobile will sell both the phones, according to Nokia CEO Stephen Elop.
The specifications of Nokia Lumia 720 are 4.3 inch WVGA LCD screen with Gorilla Glass 2.0 and Super Sensitive Touch, which gives users the ability to launch commands with nails or even with gloves on. It has a 1.0 GHz Dual-core Snapdragon S4. The Lumia 720 is equipped with a 6.7 megapixel Snapper with F1.9 aperture and a Carl Zeiss lens, which according to Nokia, offers the best picture taking experience. The Camera comes with the LED flash and HD Video recording at 720 pixels at the rate of 30 frames per second. It has a Skype HD wide angle front camera with 1.3 megapixel range.
Nokia Lumia also comes with 512 MB RAM, 8 GB mass memories and Micro SD card support expandable up to 64GB. It also posses 7GB free SkyDrive Storage. It has apps like Cinema graph, Smart Shoot and Glam Me. Lumia 720 will be sold in five colors and will come with optional wireless charging shell.
The phone has ‘HERE’ suite of applications, including HERE maps, HERE Drive for free turn by turn navigation
The other flagship phone, Nokia Lumia 520, will be the cheapest Windows 8 phone with specifications like a four inch screen, a 1GHz dual-core processor and 8GB of storage.
As per research firm IDC, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) ranked as the third largest maker of smartphone last year, but the older models and non-Windows phone were major contributors to the sales.
Earlier, Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V) aunched its cheapest phone, the Nokia 105, the phone costs just 15 euros.