Intel Looking To Overtake Apple In TV

Intel Looking To Overtake Apple In TV

Intel Corporation (NASDAQ:INTC) is set on releasing a television box before Apple Inc. (NASDAQ:AAPL). Reports from various tech websites, including Slashgear and TechCrunch, claim that Intel plans to introduce the tv at the Consumer Electronics Show in early January. Unfortunately, the television they’ll show will only be a prototype. The company does plan to roll out the tv set in each city while they work out deals with content providers. It could take a few months before we actually see the launch.

It’s been long rumored that Apple Inc. (NASDAQ:AAPL) has plans to release their own television. Although nothing has been confirmed yet, the Cupertino-based company has made hints of creating a gadget for the living room but naturally, the company wants to remain hushed about it.

According to SlashGear, the Intel television won’t really be a tv set, but more of an entertainment box that features free content from cable companies, on-demand media streaming, and a virtual DVR.

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This wasn’t the first foray Intel made with boxed tv sets. The chip-maker worked with Google Inc (NASDAQ:GOOG) when they created their first-generation Google boxes. Apparently, Intel Corporation (NASDAQ:INTC) is not too happy that everyone seems to create a sub-par version and they want to do it right.

The main problem Intel faces with this project is getting content owners to agree to unbundle their packages and offer specific channels or programs to cable-cutters.  The bundling system is a boon for content owners as it ensures they keep their licensing fees afloat.

Rumors regarding an Intel Corporation (NASDAQ:INTC) box top for television set started last spring, although there were reports that the device would be completed by the end of 2012.

The rumored Apple Inc. (NASDAQ:AAPL)’s TV is still in the air. Some predict that this rumored gadget will be an actual tv set but more speculate that it will be a box top like Intel’s. Only time will tell what these devices will actually be like, and whether they will be successful.