Nokia Corporation (NYSE:NOK) hasn’t been doing so well in terms of sales, even with their exclusive line of Windows-based Lumia smartphones. Last week’s news of HTC Corp (TPE:2498)’s upcoming Windows 8 smartphone piqued the interest of people. This announcement made people wonder if it was the end for Nokia Corporation (NYSE:NOK). One analyst isn’t too worried, as he thinks it will offer Nokia Corporation (NYSE:NOK) a chance to crush their competition.
Gartner research analyst, Roger Sheng, said, “It’s not just about the number of distribution channels but also the product portfolio.”
Nokia’s close partnership with Windows is predicted to give them a real edge. HTC Corp (TPE:2498) is just dipping their toes in the Windows lake, as they’re still keeping the majority of their focus on Android-based smartphones. Sheng also noted that Nokia will offer a wider range of Windows phones, in order to ensure that there is something for every kind of customer, with prices ranging from $150 to $600.
That’s not all, Sheng also noted that Microsoft Corporation (NASDAQ:MSFT) will continue to offer Nokia Corporation (NYSE:NOK) subsidies on their marketing campaign and royalty obligations. HTC is still paying off Microsoft royalties.
On another interesting note, Nokia has better plans to promote their phones in China over HTC Corp (TPE:2498), all thanks to their connections with telecommunication companies and distributors.
Nokia Corporation (NYSE:NOK) may not have the same level of popularity as their rivals (Apple Inc. (NASDAQ:AAPL) and Google’s Android) have, but that doesn’t mean they’ve got nothing either. Their solid relationship with Microsoft Corporation (NASDAQ:MSFT) gives them that much needed edge that most other companies don’t have. What happens in the future for both Nokia Corporation (NYSE:NOK) and HTC will remain to be seen. Although it’s pretty evident that Nokia is going to easily going to crush their competition, that doesn’t mean that it’s the end of the woods for the company either. I’d like to see them find a way to compete with the bigger competitors, but if and when that happens still remains to be seen.
