Nokia Corporation (NYSE:NOK) has managed to make it almost all the way to its launch date of September 5th without the press being able to get an idea of what their new Lumia smartphones would look like. All that has changed this weekend, as several photos have been leaked, and the images reveal some amazing new products in the Lumia line. According to informationweek.com, the images were leaked via Twitter, by an account labeled @evleaks, and they reveal two different phones, which take the Lumia far beyond the reaches of the 800 and 900 series models.
The Lumia 920 PureView is distinguished in multiple color formats, with red, yellow, and gray handsets visible in the images. This seems to indicate that Nokia has decided to stay away from basic black or white phones, and has opted instead to offer two very attractive devices to compete with Apple Inc. (NASDAQ:AAPL)’s iPhone5, and Samsung Galaxy models.
The Lumia 920 PureView also touts a 4.5 inch display, which is a little larger than the 4.3 inch screen found on previous models.
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The very name of the phone itself could be an indicator of its most desirable feature. PureView could be relative to the camera on the new model, as Nokia released the PureView 808 earlier this year. The 41 megapixel camera found on the PureView 808 can deliver extremely brilliant photos, even when zoomed in. The new technology in the camera, allows it to capture images at full resolution, no matter how close you choose to zoom in on the shot.
The images do not reveal any other details regarding the Lumia 920 PureView, and Nokia Corporation (NYSE:NOK) has chosen to play this product launch close to their vest. They have been careful not to allow too much of their thunder to be stolen prior to the launch, in hopes of being able to compete with Apple’s late September launch of the iPhone 5.
The other phone model depicted in the images, is the Nokia Lumia 820. This phone has a soft elegant design, with rounded corners and smooth lines. It also includes a 4.3 inch display, which is equal to the current Lumia 900, and larger than that of the Lumia 800, which has only a 3.7 inch display. Though the images do show a camera on this model, the specs for it are unknown at this time. Apparently it isn’t of the same PureView technology found on the Lumia 920 PureView model.
This phone will also stay away from basic colors and boring color schemes. The leaked images indicate that there will be a wide selection of colors to choose from. They include, black, white, gray, red, yellow, blue, and purple. Nokia seems intent on not being a boring company when it comes to color choice.
On September 5th, Nokia and Microsoft Corporation (NASDAQ:MSFT) have a jointly scheduled event in New York City. This will most likely be the time and place where they will announce the new hardware they have been promising, and the Lumia 820 and Lumia 920 PureView will most likely be the centerpieces of this event.
Nokia has struggled of late, going from the top rated feature phone maker in the world, to not being able to keep up in the smartphone market. According to some analysts, these new Windows Phone 8 smartphones in the Lumia line could be Nokia’s salvation. If Nokia does not market these phones and sell well in a world dominated by Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd.(KRX:005930), then it could spell the end for the one time leader of the cell phone industry.