Their recent checks from Oppeinheimer are in line below the seasonal target 2.3% QoQ growth for 3Q12.
The results indicated that Europe is weak in terms of sales and that Apple Inc. (NASDAQ:AAPL) is gearing up for holiday sales with their upcoming iPhone 5 and rumored iPad Mini. Let’s take a closer look at some of the details.
Samsung Electronics Co., Ltd. (ADR) (LON:BC94) is still earning plenty of shares. Out of their overall shipments of 103.5 million, 52.3 million of them are smartphones. These phones are tracking in line, or above their target. They also expect a smartphone/ASP increase as Galaxy S3 shipments double potentially QoQ to 14 million to 15 million, and LTE device shipments from eight to ten million.
HTC Corp (TPE:2498) is rebounding in a positive way. Oppenheimer suggests that the smartphone maker will ship around 9 million smartphones in 3Q12. They claim that if HTC keeps their focus on the higher-end smartphone market in China, they might be able to offset some of that pressure. Furthermore, HTC Corp (TPE:2498)’s new efforts in marketing of the One and Desire brands could further increase sales in 2013.
MediaTek is proof that smartphone sales in China are strong. Oppenheimer suggested, “We view MediaTek as a good proxy for the smartphone ramp in China, and our checks suggest the ramp is going well. We believe MediaTek’s 2012 smartphone demand is tracking toward 105M vs. its recent 95M guidance. This compares to only 10M shipments in 2011, showing how quickly this market has developed (partially at the expense of 2G feature phones). Qualcommm, Inc. (NASDAQ:QCOM) is another beneficiary of China’s growth.”
Apple Inc. (NASDAQ:AAPL) will continue to trailblaze through, as the iPhone 5 (which is expected to launch in September) helps them rake up sales. It’s predicted that the December and March quarters will see a substantial financial increase. Although the iPad Mini is rumored to arrive sometime this fall, it was not included in this report.
Some other companies Oppenheimer mentions, includes Nokia Corporation (NYSE:NOK), Microsoft Corporation (NASDAQ:MSFT) and RIM. They see weak sales for the three companies, stating:
After Apple Inc. (NASDAQ:AAPL) and Samsung, vendor trends are much more subdued. Nokia is focused on improving execution and the upcoming Windows Phone 8 launch in September, but both Nokia Corporation (NYSE:NOK)’s ability to execute and consumer interest remain key variables.
RIM faces thesame challenges and has an even longer horizon with its new platform not available until early 2013. And Motorola Mobility Holdings Inc (NYSE:MMI) is in restructuring mode exiting its feature phone business following Google Inc (NASDAQ:GOOG)’s acquisition. All three vendors are likely to lose share into 2013 with risk of missing our shipment targets. With that said, we believe the supply chain models cautiously when it comes to this group, limiting the potential risk to their own guidance.