Amazon’s Newest Innovation: Paid Career Training

Amazon stockBy Szk7788 (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

Amazon's Newest Innovation: Paid Career Training, Inc. (NASDAQ:AMZN) is introducing different innovations and programs. One of the most interesting announcements of the company, is the introduction of its Amazon Career Choice Program.

A letter from Jeff Bezos, CEO of the company, was posted on the company’s website discussing the willingness of the company to support its employees to achieve their dream in different fields, through the Career Choice Program.  Amazon is offering an advance payment of up to 95% of the costs of courses in specialized skills, such as aircraft mechanics, computer aided designs, machine tool technologies, nursing, and many other fields.

Bezos emphasized that the Career Choice Program is different because it will only provide funding for high-demand and well-paying jobs, based on the U.S. Bureau of Labor Statistics, even if the skill chosen by an employee is not relevant to any job at Amazon.

The program is available to all Amazon full-time employees who have been working for the company for three consecutive years., Inc. (NASDAQ:AMZN) is also scheduled to release new models of tablets to compliment its Kindle Fire. A report from TNW cited a statement from Demos Parneros, President of Staples, Inc. (NASDAQ:SPLS) U.S. Retail, that Amazon has five or six Amazon tablets stock keeping units (SKU).  It is assumed that Amazon will release 7-inch and 10-inch tablets with different storage size/connectivity, and with both Wi-Fi and 3G features. Amazon’s tablets are expected to compete with Apple’s iPad and Google Nexus 7 tablet.

Furthermore, the company is redesigning its website in the United States, following its newly revamped portal in United Kingdom, which became more tablet-friendly. Its UK website concentrates in offering its LoveFilm video streaming and Amazon MP3 services, Kindle fire products, official apps and audio books. On the other hand, its U.S. portal features the Prime Instant Video, Amazon Appstore, Cloud Drive, and its Kindle Fire.

The company is obviously increasing its business operations in Europe. Paula Byrne, spokesperson for,  pointed out that innovation is part of the company’s business operations. Its plan is to create a hub in Britain focused on design excellence for next generation TV and film services for multiple digital devices.

Amazon previously announced that the it will build a new design and development center in London. The company will hire hundreds of new software development engineers and graphic designers. Their primary responsibility is to develop interactive digital services for computers, game consoles, smartphones, and TV.

Update 4:05 EST: Amazon CEO’s name rectified.

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About the Author

Marie Cabural
Marie received her Bachelors Degree in Mass Communication from New Era University. She is a former news writer and program producer for Nation Broadcasting Corporation (NBC-DZAR 1026), a nationwide AM radio station. She was also involved in events management. Marie was also a former Young Ambassador of Goodwill during the 26th Ship for Southeast Asian Youth Program (SSEAYP). She loves to read, travel and take photographs. She considers gardening a therapy.

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