Memo to Green Mountain (GMCR) Management

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Memo to Green Mountain (GMCR) Management
By Keurig Green Mountain, Inc. [Public domain], <a href="https://commons.wikimedia.org/wiki/File%3AKeurig_Green_Mountain_logo.jpg">via Wikimedia Commons</a>

Memo to Green Mountain (GMCR) Management

It’s been over three weeks since LST wrote, “Open Letter to Green Mountain Coffee Roasters Inc.(NASDAQ:GMCR) Board of Directors” which was first posted on zerohedge , a leading financial media site. Your lack of response, either directly to LST, orindirectly throughthemedia, is very concerning.One of the most vocal advocates of your stock, Rock Point Advisors, expressed similar concerns, May 8th

“The primary reason for the 50% drop in share price was not the earnings report …It was theimpression that management is clueless and not in control.

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Whether the management team wanted to cover up those mistakes… management has done a poor job of explaining itself to investors.

What is absolutely necessary at this point is clear communication from management.
More immediate measures to improve management credibility will encourage others to reachthe same conclusion.”

Memo to Green Mountain Coffee Roasters’ Management – FINAL – 2012 06 06

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