The quickest way to earn money on YouTube is to allow ads to run on a channel, but now the platform has made it a little more difficult for channels to make money. Google’s video site now states that only channels with 10,000 views will now be eligible to run ads.

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Weeding out copy cats

YouTube has reportedly amended its policy to weed out bogus accounts with copied content that are earning easy money. There are channels that re-upload content originally belonging to someone else to make quick money.

In a blog post announcing the new policy, the company said, “This new threshold gives us enough information to determine the validity of a channel.”

The revised YouTube Partner Program that runs advertising on channels launched on Thursday. YouTube stated that the policy has been in the works since November.

In a few weeks, the company may also revise the policy for new creators who are applying to host ads. Once a channel hits the 10,000-view mark and applies to host advertisements, YouTube will review its activity to ensure that it complies with the community guidelines and advertiser policy.

Ariel Bardin, vice president of product, said, “Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules.”

Any revenue that has been earned by channels with fewer than 10,000 views through Thursday will not be affected. The video streaming site has asked creators to take cues from the YouTube Creator Academy to reach the 10,000-view milestone.

There is no information on how many channels will be impacted by the latest policy. The WSJ reports that there will be minimal financial losses to video creators, as advertisers pay somewhere between $7 and $12 for 1,000 views, and even this amount is divided between the creator and YouTube.

YouTube tightening its norms for creators

YouTube’s new policy follows a controversy that enraged some big advertisers, which pulled their brands’ commercials after it was found that they were being played beside objectionable videos. The Times of London reported that ads for the British government and major brands were appearing with potentially offensive content.

After the news, big companies in the United States, such as AT&T, Verizon, Coca-Cola, PepsiCo, Dish Network, Starbucks and General Motors, pulled their ads as well. Similarly, in Australia, the federal government and companies such as Nestle, Foxtel, Kia, Caltex and Holden boycotted Google advertising.

For years, YouTube has kept its rules and regulations relaxed, and emerged as the biggest video site. One can easily stumble upon some loose content and hate speech on the platform. This has worked in favor of YouTube. Even if the videos have illegal content or terrorist propaganda hits the site, the platform is protected by federal law and cannot be held legally responsible, notes The Verge.

As a result, about 400 hours’ worth of videos are uploaded every minute and 1 billion hours of videos are seen every day.