Twitter will soon initiate a new feature that could expand its presence across the web. The micro-blogging website is working on a new message button for its set of publishing tools that can be added to external sites, suggesting it could possibly begin appearing all over the web, reports Digital Trends. Using this new button, Twitter’s direct message functions will help users bond with their favorite brands and businesses directly from personal websites.

Twitter, TWTR
Photo by edisona (Pixabay)

To help against Facebook

A Twitter account is a must for businesses that hope to make the most of the feature. Those that already have an account will need to alter their settings to allow anyone — whether they are following or not — to send them a direct message, the report notes. After this is done, a profile URL, username and user ID are all that is needed to embed the button directly on their website. When any visitor or customer clicks the button, it allows them to get in touch with the business through Twitter.

Twitter is already home to a large number of brand; considering this, the move of expanding the platform’s core live chat experience makes perfect sense. Also the feature will help the micro-blogging firm play catch-up with rival Facebook, which already offers comment plugins for websites and has improved customer service features for Facebook pages, the report notes.

This feature follows Twitter’s recent trial of a change to brands’ customer support profiles, in which users were asked  to message directly instead of tweeting at the businesses’ Twitter accounts. At that time, the new message button on the profiles took over the full spaces of “Tweet To” and “Message,” noted TechCrunch.

A logical move from Twitter

Since tweets are confined by number of characters, they are unviable for long customer service inquiries. Thus, direct messaging was the only reasonable option left, says Digital Trends.

Twitter already had buttons for sharing, mentioning, following and hashtags, but not for DMs. So this latest move is an attempt from the company to make its offerings more comprehensive and inclusive. By adding more tools that let customers take to private chat, it hopes that the business will keep on using the platform as a major aspect for promoting, consumer outreach, and support strategies.

On Wednesday, Twitter shares closed down 2.35% at $18.25. Year to date, the stock is down almost 18%, while in the last year, it is down more than 29%.