A new report suggests Apple Inc. (NASDAQ:AAPL) is already thinking of a serious design change for a future iPhone. This report comes from Economic Daily News which cited unknown sources.
It is rumored Apple is working on a 3D iPhone display that won’t require a special set of glasses. The company is more focused on developing three dimensional software ecosystems. This report also claims Apple hopes to change the current in-cell technology which may not be compatible with the current 3D technology.
Exciting new 3D technologies
Other tech companies have attempted to bring 3D technologies to smartphones. Some Android manufacturers tried to implement the technology with similar features. The Amazon Fire Phone featured a 3D interface and gesture-based controls.
Apple Inc. (NASDAQ:AAPL) also created other similar technologies. Apple previously filed patents for 3D GUI technologies and motion-sensing gestures.
The problem with Apple Pay
One of Apple most notable technologies to date has nothing to do with three-dimensions, it has everything to do with financial transactions. Although Apple Pay is still very new to the market, it has already created a huge impact in the retail market and has some retailers seriously concerned. Drugstore retail giants CVS and Rite Aid disabled the technology from their stores last month. Both stores are already a part of an up-and-coming mobile payment system titled CurrenC and includes other merchants like Best Buy and Walmart.
According to some industry observers, some merchants may be reluctant to join Apple Pay over fees. Businesses often pay interchange fees to credit card companies when customers use plastic to pay. Such charges range from 1% to 3%. This is primarily why some merchants appreciate cash payments and sometimes reward cash-paying customers with discounts.
Columbia Business School professor Jerry Kim explained, “What merchants want is to lower their costs. If you are Wal-Mart, cutting costs by even 1% has a tremendous impact on your bottom line.”
Both CVS Health Corp (NYSE:CVS) and Rite Aid Corporation (NYSE:RAD) claimed they are evaluating payment options.