A recent incident in China on Friday, June 27th, illustrates just how much Tesla Motors Inc (NASDAQ:TSLA) and its vehicles provoke strong emotions from its fans and its detractors. Yu Xinquan, an e-commerce entrepreneur from the northern Chinese region of Inner Mongolia, intentionally smashed the windshield of his newly delivered Tesla Model S yesterday in a protest against the electric-vehicle manufacturer.
Tesla Broken Windshield
PHOTO via: WSJ

Statement from upset Tesla customer

“It’s a protest against the company,” said Mr. Yu, an e-commerce entrepreneur in an interview. “Tesla’s arrogance made me angry.”

Yu said Tesla told him that it wouldn’t ship to customers outside Beijing and Shanghai on the basis of “first come, first served” because of a lack of service centers and charging considerations. But “nobody from Tesla told me that when I made the order,” he contends.

Yu led group of protesting Chinese customers

Mr. Yu was one of the leaders of a group disgruntled Chinese Tesla customers who protested delayed deliveries of their cars on April 21, a day before the electric-vehicle maker was set to make its first China delivery.

The unhappy customers eventually met with Tesla Chief Executive Elon Musk, who apologized to them and promised to start building the delayed cars. Musk told the media back in April, “I think we’ve resolved that.”

While the other unhappy customers seemed satisfied after their meeting with Musk, Yu was not appeased. He claims that Tesla promised delivery of his vehicle within six weeks back in the first week of April, as well as a limited-edition plate carrying Tesla’s logo and free installation of charging equipment at his home. “The company hasn’t delivered,” he said.

Yu said he ordered a Tesla S in October of last year and made a down payment of 250,000 yuan. However, his desire to be one of the first Tesla owners in China was dashed when he discovered his vehicle had yet to be manufactured in the U.S. even as Tesla commenced delivering cars to other customers in China.