A Forbes study of the most valuable brands in the world came to a not-so-surprising conclusion. Apple Inc. (NASDAQ:AAPL) is the world’s most valuable brand according to the survey. The company’s iconic brand is worth almost twice that of any other brand on the planet, and has a worth of more than $100 billion according to the research.

apple

Apple Inc. (NASDAQ:AAPL) has had a relatively rough time in recent months. The company’s iPhone and iPad launches were received relatively well, but have not driven the price of the stock in the direction, with the magnitude, that many had hoped. Stock is down a little over 2% since the start of the year. Apple Inc. (NASDAQ:AAPL) has incredible assets, however, and its brand is one of the best of them.

Apple brand value

The Forbe’s report puts Apple Inc. (NASDAQ:AAPL) at the top of the world’s brands for the third year in a row. The value of the company’s brand is estimated at $104.3 billion. The value of the company’s brand has grown by more than 20% in the last year according to the research. The company’s old rival Microsoft Corporation (NASDAQ:MSFT) comes in at second on the list with a brand value of an estimated $56.7 billion.

Anybody following Apple Inc. (NASDAQ:AAPL) for any length of time knows why the company has the most expensive brand in the world. Apple makes incredible products that people want, and it manages to sell millions of them every single year. The company maintains a reputation for quality, and its products rarely fail to please.

World’s top brands

Third place in the list was given to The Coca-Cola Company (NYSE:KO). The firm’s brand is worth an estimated at $54.9 billion. The firm is the only non-tech company to make it into the top five in the Forbe’s list. Fourth place on the list went to International Business Machines Corp. (NYSE:IBM), with an estimated worth of $50.7 billion.

Fifth place on the list went to search giant Google Inc (NASDAQ:GOOG) at $47.3 billion brand value. The long running battle between the Mountain View company and Apple Inc. (NASDAQ:AAPL) still has one clear winner, but Google Inc (NASDAQ:GOOG) brand value grew more quickly in the past year than Apple’s did. In the past twelve months the value of Google’s brand grew by a26%.