Apple Inc. (NASDAQ:AAPL) has had a lot on its plate this week. Reports emerged a few days ago that the company was lowering its production order for the iPhone 5c by anything up to 50%. Apple clearly fumbled the launch of the phone, and though there is a chance it will recover, it doesn’t seem likely if the company is already cutting supply. Those following iPhone 6 rumors are wondering what it means.

Apple iPhone 6

The iPhone 6 may not follow the new Apple Inc. (NASDAQ:AAPL) trend of splitting its device lines into two. The iPhone 6c, a hypothetical cheap iPhone 6, could not afford to be the second smart phone to fail in a little over a year. Apple will need to learn from its mistakes in order to make a smart phone that people will buy.

iPhone 6 release date

The release date of the iPhone 5c may have been one of the biggest problems with the phone. The device missed a key Chinese holiday, and it had to compete with its big brother, the iPhone 5s, for attention. With the iPhone 6 Apple Inc. (NASDAQ:AAPL) will want to avoid these mistakes. The company should release the iPhone 6c after the iPhone 6.

If the firm releases a cheaper version of the iPhone 6 halfway through its production cycle, it may spur extra demand in the traditionally depressed period before a new iPhone is released. It will still offer a cheaper option to some customers, while allowing everyone else to opt for the more expensive premium model.

Apple Inc. (NASDAQ:AAPL) needs to figure out what to do with the iPhone 6 before it puts it on sale. The iPhone 5c is probably the first failure the company has had among its smart phones. Investors need to be convinced that Apple has not become a bumbling tech colossus like Sony.

iPhone 6 features

In order to keep the iPhone 6 fresh and sell more iPhones next year, Apple Inc. (NASDAQ:AAPL) seems to be planning on making the device very different from the iPhone 5s. A big screen is likely to be included, as is a faster processor and a new form factor.

Apple Inc. (NASDAQ:AAPL) knows how to make a smart phone, and the iPhone 6 will be the best device the company has ever released. There are lessons for the company to learn before it does that, however.