Yahoo! Inc. (NASDAQ:YHOO) has witnessed a surge in its monthly active users by 20 percent to 800 million globally including 350 million monthly active users in mobile revealed CEO Merissa Mayer at TechCrunch Disrupt. Mayer claimed that Yahoo’s user base is expanding since she stepped in as CEO in July 2012.
These figures do not include traffic at Tumblr, which was acquired by Yahoo for $1 billion earlier this year.
Three more years needed to achieve goal
Mayer also said that three years or more are needed to achieve the goals that they have set for the company based on four pillars: people, product, traffic, and revenue. Mayer noted that this can be achieved by a chain reaction of attracting great people to build great products, and to invoke interest among users, which will in turn generate advertising revenue.
Core services of Yahoo! Inc. (NASDAQ:YHOO) like search and mail were the major growth points and core products like mail, news, and finance were mostly availed by users on their phones.
“The products have to be good,” Bloomberg quoted Mayer as saying. “Otherwise, users don’t come and actually use them.”
Yahoo preferred by ex- employees again
Mayer is also excited that the company gets 12,000 resumes every week indicating that people are willing to work with Yahoo! Inc. (NASDAQ:YHOO) again. She said that the company has 12000 employees right now and for every job posted Yahoo is receiving resumes in bulk.
Further, she said that the bulk of resumes are received from former Yahoo employees, and around 10 percent of the hires this year have been “boomerang” former Yahoo employees. In the first quarter, 14 percent of those hired were boomerangs, the highest so far. Attrition is also at a low level in the company.
Core source of revenue declines
eMarketer released a report according to which Yahoo! Inc. (NASDAQ:YHOO) will witness a decline in its share of net U.S. search ad revenues, which are expected to come down 6.2 percent this year compared to 6.5 percent in 2012. Yahoo! Inc. (NASDAQ:YHOO) is seeing its user base swelling, but its core revenue generator, online advertising, is declining.
Last week, Yahoo! Inc. (NASDAQ:YHOO) transformed its corporate logo in a bid to bring in some novelty in the poorly performing company. Marissa Mayer said that they wanted the logo to be whimsical, yet sophisticated. In a Tumblr post, she mentioned that the logo desired was to be modern and fresh, but having a personal touch.