Tesla Motors Inc (NASDAQ:TSLA) has dominated headlines in both the tech and finance worlds in recent weeks, as the popularity of the company’s Tesla Model S continues to surprise, and its shares have hit new heights. On Twitter today, the firm’s CEO Elon Musk, informed lovers and haters, of the company that it is set to unveil a new strategy tomorrow.

elon musk

The tweet, which read “Announcement of new @TeslaMotors strategy tomorrow. Tesla owners will like this.”, is difficult to analyze, but if analysis is permitted, it does point to something that will improve service for Tesla Owners, rather than those hoping to buy a vehicle. The tweet had, at time of writing, garnered 42 favorites and 136 re-tweets.

In that vein, it seems unlikely that Tesla Motors Inc (NASDAQ:TSLA) will, as has been speculated, announce a service where customers are able to buy the cars directly from the company, cutting dealerships and costs, from the transaction. The Tesla Model X has been delayed officially, so it is unlikely to relate to that vehicle.

Elon Musk used Twitter to badger short sellers of Tesla Motors Inc (NASDAQ:TSLA) stock earlier today, writing in tweet form, “Seems to be some stormy weather over in Shortville these days.” Many investors are shorting the company as it continues its rise to what seems like unsustainable value. Today the company is worth about $6 billion, and stock is continuing to rise.

Whatever the new strategy the company announces tomorrow is, it’s likely to be a popular one with the company’s fan base. Owners and admirers of the Tesla Model S, and Tesla Motors Inc (NASDAQ:TSLA), have become a vocal group in recent months, and Elon Musk, due to his geek credibility and business acumen, has become a sort of Messiah figure.

The real issue is whether or not the new strategy will be popular on the market. Tesla Motors Inc (NASDAQ:TSLA) stock has risen has risen by more than 54 percent this year, and has not yet managed a quarterly profit. Many of the investors buying into the company could be easily turned around by an unconvincing strategy from the company’s CEO.

Tesla Motors Inc (NASDAQ:TSLA) has had such success in the first months of the new year that some analysts have been comparing it to Apple Inc. (NASDAQ:AAPL). It’s clear that the firm hasn’t proven anything of the sort just yet, but its announcement tomorrow could change that perception.