Facebook Inc (NASDAQ:FB) executives announced today during the Gaming Developers Conference that the social network giant distributed a total payout of $2.8 billion to game developer in 2012.
The total payout received by game developers increased by 30 percent from the previous year, according to report from TechCrunch.
During the conference, Facebook Inc (NASDAQ:FB)’s Sean Ryan told developers that company is investing heavily in the games business. According to the company, there are 200 games available on its website with more than 1 million active users.
The number of registered users playing Facebook games increased from 205 million in August 2011 to 235 million in August 2012. The company said its Facebook gamers now exceed the 250 million mark.
Facebook Inc (NASDAQ:FB) reported that more than 100 developers generated more than $1 million from the social network giant last year. The company also revealed that the total number of users paying on the company’s website increased by 24 percent.
More than 250 million Facebook users are playing games every day on the company’s website. The social network giant emphasized that it is working on making Facebook a place for committed gamers.
In addition, The company announced that 55 percent of the top 400 iOS apps are integrated to Facebook, and its mobile New feed drove 263 million clicks to the Apple App Store and Google Play. Furthermore, the company said that Facebook games installed by users increased by 75 percent since March last year.
Moreover, the social networking giant introduced the “games collection” for member profile pages. This new feature displays the games played and liked by users and it is located in the “About” section of their Facebook profile.
Meanwhile, the company is also launching a small alpha test to introduce Facebook Ad Exchange (FBX) advertisement in news feeds today.
In a blog post, the social network giant stated, “We wanted to give advertisers and agencies the opportunity to deliver highly relevant ads in News Feed, the most engaging place on the web. Previously, advertisers could run standard ads on the right hand side of Facebook Inc (NASDAQ:FB) on the desktop. Starting today, advertisers can run Page post link ads on the right-hand side of Facebook and in News Feed on desktop. As they do today, these ads will point back to specific landing pages to help direct-response advertisers drive conversions.”