Nokia Corporation (ADR) (NYSE:NOK) (HEL:NOK1V) announced today its cheapest Windows Phone 8 handset, Lumia 620. The handset maker unveiled the new Lumia at Le Web’12 in Paris this morning.
The designer new Lumia, uses a new dual-shot color technique, making it the most colorful Nokia Lumia phone yet. The new offering from Nokia Corporation (ADR) (NYSE:NOK) (HEL:NOK1V) will be available in seven different colors at launch, including lime green, cyan, orange, magenta, yellow, black, and white. Apart from the impressive design, the compact handset also features a 3.8in 480×800 Clearblack screen, a dual-core QUALCOMM, Inc. (NASDAQ:QCOM) Snapdragon processor and Microsoft’s Corporation (NASDAQ:MSFT) Windows Phone 8 mobile operating system. The Lumia 620 has 8GB of internal storage, a 5MP rear-facing camera, a 0.3MP front-facing camera and a 1,300mAh battery. Connectivity-wise, Lumia 620 offers WiFi or WCDMA 3G, with NFC and Bluetooth 3.0 taking care of all sharing and pairing.
“Dual-shot adds a second layer of colored, transparent or translucent polycarbonate on top of a base layer to produce secondary colour blends and depth effects,” Nokia explains. A yellow base becomes lime green with a cyan cover and orange with a red cover, for example.
Speaking at Le Web’12 in France this morning, Marko Ahtisaari, EVP of design at Nokia said, “The Nokia Lumia 620 takes our pure colour story and give it a burst of playfulness”, and added, “We like to say – about the 620 ‘it’s the most fun for your money”.
EVP of Nokia Smart Devices said, “We continue to execute on our strategy to reach new audiences and new markets. With its innovative design, the latest Windows Phone 8 software and signature experiences from Nokia Corporation (ADR) (NYSE:NOK) (HEL:NOK1V), like Nokia lenses, Nokia Maps, and Nokia Music, the Nokia Lumia 620 is a highly competitive smartphone at this price point”.
The phone will cost $249, or about 190 euros, shipping first in Asia, Europe, the Middle East, and Africa first and other markets later.
Earlier today, Nokia Corporation (ADR) (NYSE:NOK) (HEL:NOK1V) revealed that it, along with China Mobile, will launch a brand new Lumia 920 for China Consumers. The Nokia Lumia will be the first phone to support the country’s TD-SCMA standard. The phone will be available for RMB 4599 ($739-off contract), with the color variants of black, white, yellow and red.