The iPad Mini has been launched a few days back and now, Inc. (NASDAQ:AMZN) is taking an aggressive step in directly comparing the iPad Mini with Kindle Fire HD., Inc. (NASDAQ:AMZN) has become bold and the company is directly attacking Apple Inc. (NASDAQ:AAPL)’s iPad Mini in a giant ad on the homepage. It seems that Amazon is not in a mood to simply let Apple Inc. (NASDAQ:AAPL) take over the smaller tablet market.

The ad can be viewed from the Amazon’s website and features a tag line “Much More for Much Less”. Like a typical marketing strategy, Amazon has mentioned Kindle Fire HD’s strong points such as HD display, more PPI, dual-stereo speakers and the ability to display HD movies and TV. All these points are directly compared to the iPad Mini and the reader can easily find out which tablet is best, at least technically.


Amazon has also published a quote from gadget publication Gizmodo to highlight the difference:

…your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”

If that’s not all, here’s a direct link to the detailed comparison. The e-commerce giant has not mentioned anything about the apps. As we know, iPad owners have an access to a library of 275,000 apps. It seems that Amazon has not purposely mentioned anything about apps.

Apart from technical advantages, the biggest plus point is the pricing. Kindle Fire HD costs $199, while the iPad Mini costs $329 which is a $130 premium over Amazon’s offering.

As expected, this holiday season, it will be the clash of tablets between, Inc. (NASDAQ:AMZN)’s Kindle Fire HD, Apple Inc. (NASDAQ:AAPL)’s iPad Mini and Google Inc (NASDAQ:GOOG)’s Nexus 7.