For developers scrambling to book their flights to San Francisco for Facebook Inc (NASDAQ:FB)’s annual September F8 conference, not so fast.

Facebook f8

According to AllThingsD, the social media giant is not planning to throw the event this year. It isn’t traditionally an annual one and in the last five years, Facebook Inc (NASDAQ:FB) has hosted four of them; sometimes they come 16 months apart.

Viewed as a forum to introduce changes to Facebook, without a conference, this most likely means there are neither any new products nor features in the pipeline for the company to warrant a gathering for developers.

Past introductions such as the 2008 event, included its Connect platform for third-party websites. In 2011, the event’s hot topic was the development of external integration through Open Graph.

Here’s a link to last year’s F8.

The decision not to have the conference comes at an interesting time given the last six months of the company’s pitch to developers, reported AllThings D:

We want you to integrate your mobile apps with Facebook.

This was CEO Mark Zuckerberg’s key mantra during the company’s inaugural earnings call and then again at last week’s TechCrunch’s Disrupt  technology conference.

When speaking at the conference’s very large crowd on September 11, Zuckerberg said it was a good time to “double down” on the company’s future, reported the Associated Press.

He added, which wasn’t anything new, the future is mobile devices. But what is Facebook Inc (NASDAQ:FB) doing to make this happen?

According to CNET, Facebook Inc (NASDAQ:FB) believes it will ultimately make more money from mobile device advertisements, including smartphones and tablets as opposed to desktops.

He said to the conference’s crowd, “Six months ago, we didn’t run a single ad on mobile. We think we’ll be making a lot more money on mobile than we do on desktop.”

Zuckerberg spoke confidently and added, “Facebook Inc (NASDAQ:FB) has not been an uncontroversial company. It’s not like this is the first up and down we have ever had.”

Wall Street responded positively to the t-shirt and jeans clad CEO’s remarks and in after-hours trading on Sept. 11, Faceook’s stock rose three percent on the remarks. In the last week, Facebook shares are up 13.96 percent.