Zynga Inc (ZNGA): Tablets Will Be The ‘Ultimate Gaming Platform’

Zynga Inc (ZNGA): Tablets Will Be The ‘Ultimate Gaming Platform’

Zynga Inc (NASDAQ:ZNGA)’s games president Steve Chiang said he believes the future of gaming is in tablets. GI.biz interviewed Chiang, who said he plays games on his tablet before bed and when he wakes up.

Zynga Inc (ZNGA): Tablets Will Be The 'Ultimate Gaming Platform'

Chiang emphasized the importance of mobile gaming and mobile socialization in general. He also talked about what FarmVille 2 would look like on a tablet compared to other devices.

This Top Value Hedge Fund Is Killing It This Year So Far

Stone House Capital PartnersStone House Capital Partners returned 4.1% for September, bringing its year-to-date return to 72% net. The S&P 500 is up 14.3% for the first nine months of the year. Q3 2021 hedge fund letters, conferences and more Stone House follows a value-based, long-long term and concentrated investment approach focusing on companies rather than the market Read More

“You can see the detail on a bigger farm and be able to manipulate things, getting a full experience on a tablet,” he said.

Chiang said he expects FarmVille and a number of Zynga Inc (NASDAQ:ZNGA)’s other ‘Ville games to come to tablets by the end of this year.

He also spoke about the monetization of FarmVille 2 versus the original FarmVille. He explained that the monetization of the two games is different because the original game peaked at around 30 million players. He also noted that they noticed that their users were moving to mobile, so he felt that it was important to change their monetization process so that it would take into account mobile playing.

Of course Zynga Inc (NASDAQ:ZNGA) shut down a number of its games in recent months as part of its cost-cutting measures, and Chiang also addressed the apparent change in pace of the company’s releases this year. He said the company is “focusing on fewer, better.” He said their goal is to make games with the potential to become franchises. He said the stronger the games are, the higher their hit ratio will be.

Shares of Zynga Inc (NASDAQ:ZNGA) fell 3 percent in Monday trading.

Updated on

Michelle Jones is editor-in-chief for ValueWalk.com and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at [email protected]
Previous article Sales Of SimCity Pass 1 Million
Next article Cyprus Bailout: Parliamentary Approval May Pose Biggest Hurdle

No posts to display