Zynga Inc (ZNGA)’s Draw Something Turns One Year Old

Zynga Inc (ZNGA)’s Draw Something Turns One Year Old

Zynga Inc (NASDAQ:ZNGA)’s popular app ‘Draw Something’ is one year old, and it has been downloaded 100 million times.  Half of those downloads came within the first week it was available in the App Store. The game is one of the company’s most popular apps, and it was released in two different versions on Feb. 1, 2012.

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Draw Something Free has advertisements in it, while the $2.999 version doesn’t. The app involves a combination of social drawing and guessing. The iPad version of Draw Something Pro came out in December. Its price tag is $4.99, and it makes use of the specific capabilities of that tablet.

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Draw Something was originally developed by OMGPOP, a company which Zynga Inc (NASDAQ:ZNGA) bought in March 2012 at a hefty price tag—$183 million, which was four times the company’s annual sales. Mashable reports that over the past year there have been more than 11 billion drawings done with the app, and users have logged 28,000 years’ worth of play.

Within the past year, the app has held the top spot in app downloads for 84 countries around the world. Last spring the app’s popularity was at its highest. According to Mashable, there were a remarkable 3,000 drawings completed in the app every second.

The early part of 2013 is a key time for Zynga Inc (NASDAQ:ZNGA). The company slashed 11 of its games recently in an effort to reduce costs. We’ll see how the company will be able to stand on its own, as the privileged relationship it had with Facebook Inc (NASDAQ:FB) will end soon.

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