Home » Value Investing Why The Price Of Coke Didn’t Change For 70 Years By Sheeraz Raza Updated on Sep 23, 2021, 2:51 am Mike Fisher/Flickr For 70 years, the price of a bottle of Coca-Cola didn’t change. From 1886 until the late 1950s, a bottle of Coke cost a nickel. Related Articles Instacart IPO Is About Giving Employees Liquidity On Stock They Worked Hard For – CEO Mike Pence On UAW Strike And Holding China Accountable Janet Yellen: Don’t See Any Signs That The Economy Is At Risk Of A Downturn Ken Griffin: We Are Now At The Point Where We Will See The Impact Of Rates Hikes Start To Play Out