Snapchat Launches ‘Dress Up’ AR Feature So Users Can Try Clothes

Snapchat Launches ‘Dress Up’ AR Feature So Users Can Try Clothes
jonas-svidras / Pixabay

During the Partner Summit 2022, Snap Inc (NYSE:SNAP) announced it is expanding its AR tests so that users can improve their shopping experience. The company is adding a new feature called “Dress Up” where users can try on clothes from their favorite brands through the AR tools on the app.

Play Quizzes 4


As reported by The Verge, Snapchat launched a new tool called “Shoppable AR” back in 2018, to give advertisers an easier alternative to selling products through “Shoppable” lenses. This allowed brands to add buy buttons and guidelines to install ads directly on a lens.

Get The Full Henry Singleton Series in PDF

Get the entire 4-part series on Henry Singleton in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues

Q1 2022 hedge fund letters, conferences and more

Exodus Point Outperforms As Rates Trading Profits Jump [Exclusive]

Value Bin Default RatesMichael Gelband’s Exodus Point launched in 2018 with $8.5 billion in assets. Expectations were high that the former Millennium Management executive would be able to take the skills he had learned at Izzy Englander’s hedge fund and replicate its performance, after a decade of running its fixed income business. The fund looks to be proving Read More

This way, since 2020, Snapchat users have been able to use AR lenses from Balenciaga or Gucci to try on clothes, makeup, and accessories. To date, it is known that more than 250 million people have used this type of lens more than 5 billion times within the platform.

Notably, now with the inclusion of “Dress Up”, it will no longer be necessary to go to the lens inbox or brand lens pages to access individual lenses.

Users just need to slide their fingers over any of the brands added in "Dress Up" to access their product catalogs, advice, brand ideas, etc.

Dress Up Feature

To use Snapchat's new "Dress Up" feature with AR lenses, users need to open the lens camera and click the Explore menu. Then, they get to choose the option that says “Dress Up” in the upper left of the page.

That action will take them to the different lens options that brands have and from there people can try on clothes or accessories from the creators of their choice. They even take photos to share them with your contacts and get their opinions to decide whether to buy an item or not.

Carolina Navas, Snap’s head of AR strategy and product marketing, said in an interview: “It’s not just a product-feed shopping tab. Now, there’s a really core utilitarian use case that we’re also focused on driving.”

“A lot of people think about the shopping funnel as ending at the purchase, but that is the beginning of the customer experience for a brand or retailer who is selling a product,” she added.

Updated on

Cristian Bustos is senior editor for Previously, he was the news correspondent in Germany for Colombian radio broadcast Blu Radio, where he covered the 2017 German federal election and the 2017 G20 Hamburg summit. He was also public relations consultant to EY and HAYS, and has covered a wide range of topics including business, finance, and international relations, as well as verticals such as automotive, aerospace and renewable energy. Email him at
Previous article Will Elon Musk’s Twitter Takeover Continue To Push Dogecoin Price Up?
Next article Amazon Stock Dives After Posting $4 Billion Loss

No posts to display