Robert Cialdini Interview With Dan Ariely

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Cialdini Asks is a series of video interviews where Dr. Robert Cialdini asks experts in behavioral science their journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.

In this interview, Dr. Robert Cialdini interviews Dan Ariely (, who is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsight and also the co-founder of BEworks. He is the author of  Predictably Irrational: The Hidden Forces That Shape Our Decisions (2008),  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (2010), and  , both of which are New York Times bestsellers, as well as The Honest Truth About Dishonesty: How We Lie to Everyone–Especially Ourselves. His newest book is titled, “Payoff: The Hidden Logic That Shapes Our Motivations. His 2008 TED Talk has been watched almost 5 million times.

Video and more on the book below

Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined.

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed.

Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

Payoff: The Hidden Logic That Shapes Our Motivations

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