Home Book Reviews New Book: How 3G Acquired BUD, BKW and HNZ and Revolutionized Brazilian Capitalism

New Book: How 3G Acquired BUD, BKW and HNZ and Revolutionized Brazilian Capitalism

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DREAM BIG: How Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired BUD, BKW and HNZ and Revolutionized Brazilian Capitalism by Cristiane Correa

Dream Big: How Jorge Paulo Lemann, Marcel Telles and Beto Sicupira Acquired Anheuser-Busch, Burger King and Heinz and Revolutionized Brazilian Capitalism

“My friend – and now partner – Jorge Paulo and his team are among the best businessmen in the World. He is a fantastic person and his story should be an inspiration to everybody, as it is for me.” – Warren Buffett

In just 40 years this Brazilian trio built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedent way.

The management method they developed, which has been zealously followed by their employees, is based on meritocracy, simplicity and constant cost cutting.

Their culture is as efficient as it is merciless and leaves no room for mediocre performance. On the other hand, those who bring in exceptional results have the chance to become company partners and make a fortune.

Dream Big presents a detailed behind-the-scenes portrait of the meteoric rise of these three businessmen, from the founding of Banco Garantia in the 1970s to the present day.

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