New Apple Inc. Product Classified As “Jewelry”

New Apple Inc. Product Classified As “Jewelry”

Mark Gurman of has reported on recent filings from Apple Inc. (NASDAQ:AAPL) which indicate that the company plans to release a new product containing sapphire glass, which will be classified as “jewelry”.

Industry insiders have speculated that its classification points to the fact that the component will be a wearable, and rumors of an iWatch have been swirling for the past year. Analyst Matt Margolis uncovered documents which spoke of an “aggressive go-live timeline of August 2014”, so Apple fans should expect more details soon.

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The dawn of the iWatch?

The use of sapphire is obviously not restricted to a piece of wearable jewelry, and we have already seen prototypes of a sapphire glass display for the new iPhone 6 which is to be launched on September 9. However Apple already filed documents for a sapphire phone display earlier this year, which has led Gurman, among others, to conclude that the new component is more likely to be used for a wearable such as the iWatch.


Of course, Apple could also be planning a rival to Google’s Project Glass in the emerging head-mounted display (HMD) sector, but Dave Smith of the International Business Times stated that both Google and Apple were a fair way away from producing their rivaling products.

Apple Jewelry

An exciting new Apple product

The iWatch would be Apple’s first piece of wearable hardware, and rumors have been building of an October 2014 release date. The new product would be iOS compatible, enabling it to beam messages, simplified apps and Siri from your iPhone to your wrist, which means no more taking out your phone to check notifications.

Apple Jewelry

It is also rumored that Apple will take inspiration from the Nike Fuelband SE, with a focus on healthy living. Up to ten internal sensors will measure metrics such as steps taken, calories burned and heart rate.

Commentators have claimed that the iWatch will be available in various different screen sizes and price points, which will make it accessible to a wide range of different markets.


While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala.
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