Netflix, Inc. (NFLX) Takes Aim At Premium Cable Channels

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Netflix, Inc. (NASDAQ:NFLX) chief content officer Ted Sarandos says the company’s goal is “to become HBO faster than HBO can become us.” His comments were made during an interview with GQ the night before Netflix’s new series “House of Cards” premiered.

Netflix, Inc. (NFLX) Takes Aim At Premium Cable Channels

A little more than a week ago, Netflix, Inc. (NASDAQ:NFLX) said it was in the process of raising more money to invest in more original content, which makes sense if the company is indeed trying to target premium television channels like HBO.

In addition to creating its own original content, Netflix has been inking deals with various content providers like The Walt Disney Company (NYSE:DIS). Today Disney’s CEO Bob Iger quelled concerns that the company’s deal to give Netflix exclusive access to its content will not result in the channel’s ratings plummeting like Nickelodeon’s ratings did when it signed a deal with Netflix. L.A. Biz reports that Iger reassured investors on the company’s first fiscal quarter call that the deal with Netflix would not keep viewers from subscribing to The Disney Channel and other premium television channels.

Netflix, Inc. (NASDAQ:NFLX) is also taking steps to make its open source cloud management tools easier for developers who wish to build off of them, according to TechCrunch. The company also wants to make them more portable. The goal for Netflix is to make its tools become the standard for how cloud services are built.

By making its cloud services tools available and easier to use, Netflix, Inc. (NASDAQ:NFLX) is essentially cementing its place in the cloud. The company has been focusing on making its service available on a wide variety of devices like the PlayStation 3, the Wii U and the Roku box. The more places subscribers can access the company’s services, the brighter the company’s future in streaming content will be.

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