Foot traffic and in-store visits to retail, restaurants and entertainment venues have been up since the beginning of 2021, according to the data scientists at Zenreach. They analysed their data and found that across all industries, nationwide foot traffic is up 38% since the start of 2021, with some cities seeing a steep increase, like Pittsburgh, PA with a 308% increase since January 1st, 2021.
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Nationwide Foot Traffic Declines
While this may seem like great news, this is actually a 9% decrease from where we were a month ago, when Zenreach reported nationwide foot-traffic was up 47.4% from the start of the year.
Cities and MSA’s with the Greatest Increase in foot-traffic and in-store visits since January 1st, 2021:
| MSA | Percent Change |
| Atlanta-Sandy Springs-Alpharetta, GA | 29% |
| Austin-Round Rock-Georgetown, TX | 10% |
| Baltimore-Columbia-Towson, MD | 59% |
| Boston-Cambridge-Newton, MA-NH | 46% |
| Charlotte-Concord-Gastonia, NC-SC | 25% |
| Chicago-Naperville-Elgin, IL-IN-WI | 112% |
| Cincinnati, OH-KY-IN | 27% |
| Cleveland-Elyria, OH | 35% |
| Dallas-Fort Worth-Arlington, TX | 53% |
| Denver-Aurora-Lakewood, CO | 110% |
| Detroit-Warren-Dearborn, MI | 184% |
| Houston-The Woodlands-Sugar Land, TX | 18% |
| Jacksonville, FL | 27% |
| Kansas City, MO-KS | 56% |
| Las Vegas-Henderson-Paradise, NV | 28% |
| Los Angeles-Long Beach-Anaheim, CA | 84% |
| Miami-Fort Lauderdale-Pompano Beach, FL | 3% |
| Milwaukee-Waukesha, WI | 54% |
| Minneapolis-St. Paul-Bloomington, MN-WI | 105% |
| New Orleans-Metairie, LA | 22% |
| New York-Newark-Jersey City, NY-NJ-PA | 62% |
| Orlando-Kissimmee-Sanford, FL | 22% |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 62% |
| Phoenix-Mesa-Chandler, AZ | 34% |
| Pittsburgh, PA | 308% |
| Portland-Vancouver-Hillsboro, OR-WA | 33% |
| Riverside-San Bernardino-Ontario, CA | 20% |
| Sacramento-Roseville-Folsom, CA | 76% |
| San Antonio-New Braunfels, TX | 15% |
| San Diego-Chula Vista-Carlsbad, CA | 119% |
| San Francisco-Oakland-Berkeley, CA | 78% |
| San Jose-Sunnyvale-Santa Clara, CA | 102% |
| Seattle-Tacoma-Bellevue, WA | 48% |
| St. Louis, MO-IL | 39% |
| Tampa-St. Petersburg-Clearwater, FL | -23% |
| Tucson, AZ | 95% |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 44% |
Some states are vying for a full reopening soon, but these numbers show we still have a long way to go. “The Q1 data leaves us very optimistic about consumer foot traffic throughout spring and leading into summer. Retailers should leverage these cues to start planning their ramp-up strategies: whether it’s expanding business hours, re-hiring, or picking up marketing efforts. Barring any unforeseen setbacks, we anticipate that these trends will continue to gain momentum moving forward.” - Megan Wintersteen, VP of Marketing at Zenreach
