LinkedIn Upgrades Search To Keep Up With Facebook


Linkedin Corporation (NYSE:LNKD) unveiled several upgrades to its search engine. Users can now dig deeper, faster, and without much effort, into its vast professional content. After a year of planning, design and engineering, the Mountain View, California-based company has launched auto-complete suggestions, suggested search terms, and automatic alerts for saved queries.

LinkedIn Upgrades Search To Keep Up With Facebook

You might have already seen all these features elsewhere. But the Wall Street darling has implemented some unique updates, too. For example, the smart intent algorithm learns queries to better understand a user. The more you search, the better LinkedIn search will get at predicting your intent. The latest updates have given the professional networking giant a level playing field with its competitors like Facebook and Google+.

Of them, Facebook Inc (NASDAQ:FB) has already ramped up its Graph Search to compete directly with Google Inc (NASDAQ:GOOG). Thus, users will now find search engines working much harder to fetch the information they need in the fastest manner. Johnathan Podemsky, product manager at Linkedin Corporation (NYSE:LNKD) said in a blog post today that the company has revamped its search feature to better understand each individual user. Every professional user on LinkedIn is unique, so the search feature will first understand who you are, people you interact with and what you do to display the search results you are looking for. It would consider your profile data, network connections, groups, job profile, etc before displaying the personalized results. LinkedIn has more than 200 million active users worldwide. The company has also improved its job search feature.

By giving consumers better search experience, the latest updates can boost the company’s bottom line. Experts at CNET believe the move will entice people to get premium memberships when they realize that they are missing on key features. A personalized and improved search would help attract more customers for Talent Solutions, a product of Linkedin Corporation (NYSE:LNKD) that helps recruiters list and fill job positions.

Linkedin Corporation (NYSE:LNKD) shares were down 3.11 percent to $173.83 in after hours.

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