Hulu Trying Netflix, Inc. (NFLX)’s Way

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Hulu LLC, following Netflix, Inc. (NASDAQ:NFLX)’s way is looking forward to launch all episodes of the original series at once to pay subscriptions, which will in fact affect the popularity of binge viewing.


The television streaming service, owned by Hollywood media companies, will stream six episodes of “The WrongMan,” which is a co-production with British Broadcasting Corp, on November 11 for Hulu Plus subscribers, according to chief executive officer Andy Forsesell. For free subscribers, the episodes will be available after a week.

Hulu taking cues from Netflix

“With that show, it’s so easy to binge watch,” Forssell said. “We think it will be a good opportunity to draw subscribers to Hulu Plus.”

This year, Hulu has premeditated to launch 20 exclusive and original series and to push this further to 40 within two years. According to Forssell, all episodes of the series will be launched at once on Hulu Plus, the $8 a month service when it would be possible.

Hulu is clearly following the bigger rival, Netflix, Inc. (NASDAQ:NFLX), which generally comes up with full seasons of new titles at once to enhance the viewership.

Hulu makes losses even when it has a subscriber base of more than 4 million subscribers, primarily due to higher content costs, says a report from Bloomberg citing a source familiar with the matter. The report says that Hulu Plus can be on profitable growth track in 18 months. It further said that free, advertising-supported version of Hulu has 30 million unique visitors visiting the site every month.

Hulu and Netflix, similar contents

“Strange Calls” a story about a detective who has been relegated to investigate unusual phone calls will be aired on October 19. Netflix, Inc. (NASDAQ:NFLX) is also launching its own teen mermaid drama on the similar theme.

“Fug get about it” is another animated series that has a former mob boss who is under the protection in a small town in Canada. It will be launched on October 13. The concept is quite similar to “Lilyhammer”, a series on Netflix, Inc. (NASDAQ:NFLX) that also had a mob boss starting a new life in Norway.

Hulu’s upcoming content

Recently, the streaming service company aired two episodes animated series, “The Awesomes”, which is a comedy about a group of superheroes, and “Quick Draw” will be aired on August 5.

Additionally, Hulu will air “Behind the Mask” on October 29, which is a documentary on amateur and professional mascots along with “Mother Up!” an animated series with voice of Eva Longoria on November 6.

“Run” a four-part series about inner-city life, is also on cards to Hulu and will be released on August 20. “Misfits” will be continuing with its fifth season on Hulu and Chris O’ Dowd’s “Moone Boy” will run its second season.

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